#CRIMSON DESERT OR RETAIL PROFESSIONAL#

In one example of the breadth of merchandise sold, the Gurnee store will offer products representing schools within the region, including: Illinois Fighting Illini, Illinois State Redbirds, Loyola Chicago Ramblers, DePaul Blue Demons, Northwestern Wildcats, Southern Illinois Salukis and University of Chicago Maroons. The stores will open in shopping malls and outlets, with each store offering products unique to the market that it serves. The new concept will feature a large assortment of NCAA product with a curated selection of headwear, apparel and accessories from local, regional and national university and collegiate teams. Lids U was developed in response to Lids consumers seeking more NCAA-themed product from the retailer. Created as a space for fans and alumni to purchase collegiate sports product and apparel representing their favorite schools, Lids U stores will open in key college markets and will offer product aimed at specifically serving each local community. The Explore by Lids debut came one week after the retailer unveiled its newest retail concept, Lids University (Lids U). It’s an honor to be a part of the first ever Lids internship project to be produced, and I have no doubt that it will resonate with our young consumers who are beginning to develop their own style.” Lids U launches with 11 stores in major college markets My hope for ‘Explore by Lids’ is that it will foster the inspiration that I experienced during my internship with Lids. “It’s amazing to be involved with bringing this project to life and watching it develop from start to finish. “Interning at Lids was such a rewarding experience,” Swinford said. Two of those interns, operations project coordinator Claudia Swinford and BI/automation business analyst Sam Sieloff, are now full-time Lids employees. J.Jill's Customers Are A-OK With Full-Priced Fashion In 2021, several Lids interns developed the Explore by Lids concept and presented the idea to Lids management. Each year, college students participate in the eight-week program and focus on numerous real-world projects in different departments across the company.

The concept for “Explore by Lids” was created by Lids corporate interns during the retailer’s 2021 summer internship program. Beginning in October, the line will expand to include headwear for adults in matching designs, offering one collection for the entire family. Lids described some of the hats as depicting scenes including the solar system, wildlife in their natural habitats such as the ocean and desert, a rocket ship in outer space and shooting stars.Įxplore by Lids is currently available across more than 350 stores in the U.S. The line is designed for children aged four-to-seven years old, and includes snapbacks and bucket hats with child-friendly designs.

#CRIMSON DESERT OR RETAIL PROFESSIONAL#

The retailer, which sells licensed headwear and apparel typically donning logos and likenesses of professional and collegiate sports teams, is launching a new private label designed specifically for kids and a new brick-and-mortar concept for die-hard college sports fans.ĭebuting ahead of the back-to-school season, the “Explore by Lids” label deviates from Lids’ previous product lines in an effort to promote discovery and education, while providing kids with stylish headwear options. Lids is looking to branch out in a big way to attract new demographics of fans.

Crimson desert or retail